A Block, Sushant Lok, Phase 3, Sector 57, Gurgaon 122003 +91-124-410 1356

Leading Market and Competitive Intelligence Company within Lifesciences and Healthcare Segment in India
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Market Research and Consulting

We have expertise to carryout all types of Qualitative, Quantitative Market Research, Market Assessment, Market Intelligence, Market Sizing and Potential Assessment, Clinicians Perceptions etc. across with Pharmaceutical, Medical Devices, Medical Equipment, Hospitals, Diagnostics, Consumables and Surgical segments

Cognitrex – Life Science

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(A strategic business unit focuses on Market Research, Market Intelligence and Consulting for Pharmaceuticals, BioPharma, OTC, Hospital, Clinical Research etc.)

Cognitrex – Medeq

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(A strategic business unit focuses on Market Research, Market Intelligence and Consulting for Medical Device, Medical Equipment, Surgicals, and Consumables etc.)

Functional Expertise of Life Science and MedEq

Market and competitive intelligence

  • Brand, Division, Company Profiling
  • Hospital, Clinician profiling
  • Chemist, Distributor profiling
  • Lab profiling
  • Manufacturing unit profiling
  • R&D Center Profiling
  • Patient profiling

Market sizing & opportunity assessment

  • Market assessment
  • Market potential assessment
  • Patient Journey
  • Regulatory dynamics
  • Market drivers and barriers
  • Qualitative & Quantitive Research

Market entry strategy

  • Market assessment & analysis
  • Market Characterization &size
  • Options & prioritization
  • Tactical strategic options
  • Partner identification

Database Management

  • Doctor database
  • Distributor database
  • Chemists database
  • Company database
  • Lab database
  • Manufacturing unit database

Clinicians Perceptions

  • Qualitative, Quantitative Research
  • Usage and attitude
  • Brand, Molecule, Pricing perception
  • Indication perception and segmentation
  • Patient Journey
  • Mystery study
  • Sales Force performance & benchmarking
  • Company performance benchmarking

Partner identification

  • Mode of entry
  • Site selection and identification
  • Partner identification
  • Distributor Identification
  • Support for Regulatory filings


    • Performance tracking
    • Brand, Division, Company,Therapy area, Modalities, Rx, Portfolio, Hospitals
  • Clinical trials, Pipeline analysis
  • Sales force tracking by HQ
  • Salary and Incentive structure tracking
  • New products Launch tracking
  • Merger & Acquisition tracking
  • Change in regulation dynamics

Win-loss deal assessment

  • Lost/Won device/equipment
  • Company won/lost
  • Configuration and cost of device/equipment
  • Purchase & decision making process
  • Key factors that influence the purchase