Market Research and Consulting
We have expertise to carryout all types of Qualitative, Quantitative Market Research, Market Assessment, Market Intelligence, Market Sizing and Potential Assessment, Clinicians Perceptions etc. across with Pharmaceutical, Medical Devices, Medical Equipment, Hospitals, Diagnostics, Consumables and Surgical segments
Cognitrex – Life Science
(A strategic business unit focuses on Market Research, Market Intelligence and Consulting for Pharmaceuticals, BioPharma, OTC, Hospital, Clinical Research etc.)
Cognitrex – Medeq
(A strategic business unit focuses on Market Research, Market Intelligence and Consulting for Medical Device, Medical Equipment, Surgicals, and Consumables etc.)
Functional Expertise of Life Science and MedEq
Market and competitive intelligence
- Brand, Division, Company Profiling
- Hospital, Clinician profiling
- Chemist, Distributor profiling
- Lab profiling
- Manufacturing unit profiling
- R&D Center Profiling
- Patient profiling
Market sizing & opportunity assessment
- Market assessment
- Market potential assessment
- Patient Journey
- Regulatory dynamics
- Market drivers and barriers
- Qualitative & Quantitive Research
Market entry strategy
- Market assessment & analysis
- Market Characterization &size
- Options & prioritization
- Tactical strategic options
- Partner identification
Database Management
- Doctor database
- Distributor database
- Chemists database
- Company database
- Lab database
- Manufacturing unit database
Clinicians Perceptions
- Qualitative, Quantitative Research
- Usage and attitude
- Brand, Molecule, Pricing perception
- Indication perception and segmentation
- Patient Journey
- Mystery study
- Sales Force performance & benchmarking
- Company performance benchmarking
Partner identification
- Mode of entry
- Site selection and identification
- Partner identification
- Distributor Identification
- Support for Regulatory filings
Tracking
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- Performance tracking
- Brand, Division, Company,Therapy area, Modalities, Rx, Portfolio, Hospitals
- Clinical trials, Pipeline analysis
- Sales force tracking by HQ
- Salary and Incentive structure tracking
- New products Launch tracking
- Merger & Acquisition tracking
- Change in regulation dynamics
Win-loss deal assessment
- Lost/Won device/equipment
- Company won/lost
- Configuration and cost of device/equipment
- Purchase & decision making process
- Key factors that influence the purchase
